Weekly update manual

Curious about exactly what is included in the weekly update? Read more information about all components on this page.

Purchase revenue: This amount represents the total income generated from sales during a specific period.
Transactions: This is the number of completed purchases or bookings on the website
Average purchase revenue: This number shows the average amount spent per transaction.
Average revenue per user: This amount indicates how much each user has contributed on average to the revenues
Conversion rate: This percentage shows how many of the website visitors actually made a purchase.

A comparison is also made for each statistic with the performance of the previous year, to see growth or decline.

Direct: Visitors who navigate directly to the website by typing the web address.
Organic Search: Visitors who find the website via a search engine like Google, without clicking on an ad.
Referral: Visitors who come from another website. For example, when the ANWB website links to the site.
Social: Visitors who come from social media.
Email: Visitors who arrive through a newsletter or other email.
Paid Search: Visitors who come to the site via paid search engine ads.
Other Advertising: Visitors who come through other paid advertising channels, such as banners or sponsored content.
Cross-Network: This refers to traffic coming from ad campaigns running across multiple networks or platforms, such as a combination of social media, search engines, and other digital channels.
Unassigned: This channel includes visitors whose source is unclear or cannot be assigned to a specific channel due to missing or incomplete data.
Organic Video: These are visitors coming via organic (non-paid) video content, such as videos on platforms like YouTube that lead to the website.
Display: This channel includes visitors coming from display ads, such as banners or other visual ads on websites and apps.