Completely independent and ready for the future: Landgoed ’t Wildryck

How do you build a holiday park that stands completely on its own? How do you ensure a strong marketing mix, a constant stream of bookings, and a sustainable relationship with your guests? Landgoed ’t Wildryck is a green and diverse holiday park in Drenthe, with comfortable holiday homes and spacious camping pitches with private sanitation. A park with quality and potential, ready for the next step: independence.

Since 2021, we have been happily collaborating with Auke and Dineke from Landgoed ’t Wildryck. What started with marketing for part of the park grew into a full collaboration where we take over all marketing and responsibility for bookings. With confidence, this partnership has now been extended for the next five years.

Peace and clarity in marketing and rental

Peace and clarity in marketing and rental

  • Marketing
    SEO, SEA, social media (organic & ads), email marketing. Management of rentals via partner platforms.
  • Website & technology
    Development of a conversion-oriented website with ongoing maintenance and optimization. Fully integrated with the latest booking widgets from TOMM., including booking via the map and automated guest communication.
  • Continuous optimization
    Data-driven campaigns, seasonal control and continuous adjustments per target group, with full focus on yield and occupancy.
  • +53%

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    Meer boekingen

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  • +32%

    gasttevredenheid

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  • +210%

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    Verhuurstrategie die ontzorgt

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About Estate 't Wildryck

Estate 't Wildryck is a spaciously designed holiday park in the heart of the Drenthe nature. The park offers a combination of comfortable holiday homes, chalets, and camping spots with private sanitary facilities. Peace, space, and nature are central, with amenities that make the park attractive to both families and seekers of tranquility.

  • Holiday homes and camping sites with private sanitary facilities
  • Nature-rich location in Drenthe
  • Strong focus on quality and guest experience
  • Entrepreneurial and future-oriented management

Previously, the holiday homes were largely rented out through external parties like Roompot. In collaboration with Prosuco, the step was taken towards full independence in marketing and bookings.

From dependency to full control

Together with Estate 't Wildryck, we have developed an integrated strategy in which marketing and rental come together. The website forms the foundation: optimized for ease of use, visibility, and conversion. Through smart technical links, clear content, and an intuitive booking process, guests now book directly at the park. Now also via the map. 

Besides the website, we handle all online marketing activities, manage rentals via partner platforms, and support the park with strategy, planning, and reporting. From annual marketing plans to monthly meetings and presentations to accommodation owners: everything is focused on overview, calm, and results.


More control, more bookings, and more peace in the organization

Through the combination of SEO, advertisements, social media, email marketing, and the application of our knowledge, Landgoed ’t Wildryck has grown into a park that stands on its own. The dependency on external platforms has greatly decreased, direct bookings have increased, and marketing has become a structural part of business operations.

We are proud of this long-term collaboration and look forward to continuing to build growth, independence, and a future-proof holiday park together in the coming years.

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