Fully independent and ready for the future: Landgoed ’t Wildryck

How do you build a holiday park that stands completely on its own? How do you ensure a strong marketing mix, a steady stream of bookings, and a sustainable relationship with your guests? Landgoed ’t Wildryck is a green and versatile holiday park in Drenthe, with comfortable holiday homes and spacious camping pitches with private sanitation. A park with quality and potential, ready for the next step: independence.

Since 2021, we have been working happily together with Auke and Dineke from Landgoed ’t Wildryck. What started as marketing for a part of the park has grown into a full collaboration where we take care of all marketing and the responsibility for the bookings. This collaboration has now been confidently extended for the next five years.

Peace and overview in marketing and rental

Peace and overview in marketing and rental

  • Marketing
    SEO, SEA, social media (organic & advertisements), email marketing. Management of rental via partner platforms.
  • Website & technology
    Development of a conversion-focused website with ongoing maintenance and optimization. Fully integrated with the latest TOMM booking widgets, including booking via the map and automated guest communication.
  • Continuous optimization
    Data-driven campaigns, seasonal management and continuous adjustments by target group, with full focus on returns and occupancy.
  • +53%

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    Meer boekingen

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  • +32%

    gasttevredenheid

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  • +210%

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    Verhuurstrategie die ontzorgt

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About Estate 't Wildryck

Estate ’t Wildryck is a spacious holiday park located in the heart of Drenthe's nature. The park offers a combination of comfortable holiday homes, chalets, and campsites with private sanitary facilities. Peace, space, and nature are central, with amenities that make the park attractive to both families and those seeking tranquility.

  • Holiday homes and campsites with private sanitary facilities
  • Nature-rich location in Drenthe
  • Strong focus on quality and guest experience
  • Entrepreneurial and future-oriented management

Previously, the holiday homes were mostly rented out via external parties such as Roompot. In cooperation with Prosuco, the step was taken towards full independence in marketing and bookings.

From dependency to full control

Together with Estate ’t Wildryck, we developed an integral strategy where marketing and rental come together. The website forms the foundation: optimized for ease of use, visibility, and conversion. Through smart technical integrations, clear content, and an intuitive booking process, guests now book directly with the park. Now also via the map. 

Besides the website, we handle all online marketing activities, manage rentals via partner platforms, and support the park with strategy, planning, and reporting. From the annual marketing plan to monthly meetings and presentations to accommodation owners: everything is focused on overview, calm, and results.


More control, more bookings, and more peace within the organization

Through the combination of SEO, advertisements, social media, email marketing, and the application of our knowledge, Landgoed ’t Wildryck has grown into a park that stands on its own. The dependence on external platforms has significantly decreased, direct bookings have increased, and marketing has become a structural part of business operations.

We are proud of this long-term collaboration and look forward to continuing to build growth, independence, and a future-proof holiday park together in the coming years.

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