A long-term collaboration with impact: Ardennen Camping Bertrix

How do we ensure structural growth in an international recreation market? And how do we build more direct bookings, visibility, and calm in marketing? Camping Bertrix is a large, nature-rich family campsite in the Belgian Ardennes with a wide range of accommodations and facilities. A destination with much potential, where marketing must continuously adapt to seasons, target groups, and countries.

With our committed team of colleagues, we have been working together for 8 years towards one goal: sustainable growth with control over marketing. The pleasant cooperation with the owners leads to great results.

Strategy for international visibility and return

Strategy for international visibility and return

  • Marketing
    In multiple languages: SEO, SEA, social media (ads), email campaigns.
  • Website & technology
    Development of the website with ongoing maintenance and optimization in all languages. Implemented with the latest booking widget from TOMM. for maximum conversion.
  • Continuous optimization
    Data-driven campaigns and adjustments per season and target group.
  • +53%

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  • +32%

    gasttevredenheid

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  • +210%

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    Verhuurstrategie die ontzorgt

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About Ardennes Camping Bertrix

Ardennes Camping Bertrix is a versatile family campsite in the heart of the Belgian Ardennes. With spacious pitches, comfortable accommodations, cozy hospitality, extensive sports and play options, a swimming pool, and a strong outdoor character, it is a popular destination for families from several countries.

  • International campsite (NL, BE, DE, ENG)
  • Lots of nature, peace, and space
  • Wide range of accommodations and pitches
  • Strong family and outdoor concept
  • Professionally organized family business

Thanks to the long-term cooperation, online marketing is firmly embedded in the daily operations and growth strategy of the campsite.

From website to booking: one integrated approach

Together with Ardennes Camping Bertrix, we developed an integral online marketing strategy where everything comes together: visibility, user-friendliness, and conversion. The website forms the foundation in this. Through continuous optimizations in UX, content, and technology (including the implementation of the newest TOMM booking widget), the booking process has become simpler, faster, and more user-friendly.

Marketing campaigns seamlessly align with this, with a strong focus on direct bookings and reducing dependency on external platforms.


More engaged visitors and structural growth

The combination of international SEO, targeted advertising campaigns, active social media, and email marketing ensures a constant flow of relevant visitors. Visitors stay longer on the website, find what they are looking for faster, and book more often directly.

Thus, Ardennen Camping Bertrix has not only increased its online visibility but also further strengthened its position as a leading family campsite in the Ardennes.

We are proud of this collaboration and continue to build together on further growth, optimization, and future-proof marketing.

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