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Online marketing for holiday parks
Prosuco is an online marketing specialist in the recreation industry
Are you looking for an agency that works with you to find the best marketing strategy for your campsite or holiday park? We would love to meet you!
Where should I start with online marketing for holiday parks?
As a proud owner of a holiday park or campsite, you naturally want to give your guests a wonderful holiday! But what if the number of bookings lags behind and the website traffic leaves much to be desired while the holiday park or campsite a few kilometers away is full. Then it's time to delve into online marketing for your holiday park. Are you scared, at your wit's end.... online marketing...... for my holiday park..... where do I start? We are happy to help you with a good online marketing strategy!
A good website is the foundation
The search for a holiday in the Netherlands nowadays almost always starts online. When starting online marketing activities for your holiday park, the website is therefore the most important foundation. Through the website, potential guests can find all information about the holiday park and of course book their holiday! Take a critical look at your website, have family or friends take a look, and ask yourself:
- What is the purpose of my website? Most likely, as the owner of a holiday park or campsite, this will be to make a booking. Can guests easily book online? Is it visible at a glance how to book?
- Does the website look attractive? Does the website convey the atmosphere that visitors also experience at the holiday park and is the balance between text and photos good. Good photo and video material of the holiday park is a must here.
- Is the website properly viewable on all devices (mobile, tablet, laptop, desktop)?
- Are visitors sufficiently stimulated to take action? For example, is there regular reference to the booking page, can they fill in a contact form, or contact directly with a 'call now' button.
- Is the website navigation clear, or does one have to click a lot to get to the right page with the desired information?
We have many more tips for you and are happy to check your website free of charge based on our experience and knowledge for a good website. Interested?
Are you enthusiastic and interested in your own website with a booking system? Then Prosuco is also the right place for you!
Our services
Curious about everything we do? We are happy to tell you about our services! As you have just read, a good website is the foundation, but it is not the only thing. Online advertising is a good way to attract more visitors to your site. Besides online advertising and filling a website, we can also manage your social media channels, create maps, provide marketing advice, and regularly send newsletters to your guests to keep them involved with your holiday park or campsite.
Determine your online marketing activities
Once the website is in order, you can proceed with determining the online marketing activities for your holiday park. We list the most important ones for you:
How do I get to the top of the search engines?
Everyone wants free visitors from Google, but it is important that they are also relevant visitors. There are 2 options for this:a search engine optimization process (SEO) or placing a Google Advertisement (SEA).
SEO is everything we do to the website to rank high in search engines, with good keyword research being the starting point. Google Ads is Google's advertising program and an effective way to reach potential guests in the short term.
How can I use social media to reach my (potential) guest?
Besides posting the 'regular' posts on Facebook and Instagram, it is also possible to launch an advertising campaign through Facebook and Instagram. There are many options and choices for defining the target audience for this ad and the goal of the ad, such as generating more fans/likes or stimulating website visits.
How do I keep in touch with my guest?
Sending fun news, information about specific packages or offers, communicating about a nice event at the park or in the area to your own guest database can be done by sending an email newsletter. From experience, we know this is an effective way to generate extra website visits and bookings.
Curious how these activities are used in practice?