Nederlands 
English 
Deutsch 
3w Media
3w Media, creative and strategic media agency and sister company of Prosuco.
Online marketing for the German market?
Would you like to attract more German holidaymakers? That’s possible! We are happy to help you get more German visitors to your website so that they can get better acquainted with your campsite or holiday park.
Awareness is the first step, but we can also help you make a good online impression, convince why your holiday park is so enjoyable, and assist with the online booking process. Everything to increase the number of German bookings!
Why would you want to specifically attract German guests?
Doesn't that mean I'll just spend more time and money because all marketing is done in Dutch and German? Not entirely! In the first few weeks you will indeed have to invest extra here, but eventually, it will pay off a lot.
Besides that, we handle your budget carefully and ensure that your investment is recouped. Of course, we regularly discuss the progress of the German-language marketing. Are opportunities for automation being missed? Can other target groups be tapped into on social media? We believe that optimization never ends.
The Netherlands is a popular holiday destination
There are many reasons why German guests are very attractive to you as the owner of a recreational park in the Netherlands. First of all, the Netherlands is already a popular holiday destination for our eastern neighbors. They like to go to the coast, but also to the Veluwe, Achterhoek, and Limburg. So there is a good chance that many Germans already come to your region! Positive for you, it means you can relatively easily reach many potential German guests. After all, they are already looking for a holiday home or camping spot in your area. They just haven't heard of you yet... Time to change that!
How do you bring about this change?
Receive more guests outside the peak season
Besides the intent already being there, holiday periods in Germany fall at different times than in the Netherlands. This allows you to get many German guests outside the Dutch peak season and thus fill your park or campsite even in less popular periods.
Besides the German peak season falling differently, Germans like to plan short holidays. Preferably not too far away. So a neighboring country like the Netherlands is extra attractive! With about 80 million inhabitants, Germany offers you an enormous number of potential customers. Of course, you can't offer a spot to all of them at once, but a part of them will certainly want to stay at your recreational park. But how do you achieve that?
Get to know your potential German guests
First of all, it is important to get to know your German target group well. We can help you with that by conducting a target group analysis for you. This way, you know exactly what kind of customers your recreational park attracts and through which channels you can reach them. Besides, it is also useful to know some general facts about German holidaymakers.
Communicate in German
Perhaps an obvious point, but many Germans are less proficient in English than we Dutch are. Among young people, this difference is hardly noticeable, but it is strongly advised not to present your website in English. A special German-language version is not only more customer-oriented, but it also ensures that potential German guests understand exactly what you want to say.
At Prosuco, we help you set up such a German-language version and of course with translating all relevant information. Together with our partners from 3w Media, we build a clear website with a professional appearance. Within that website, visitors can then switch between Dutch or German. If other languages are important for your recreation park, we will of course add those.
Ensure that clear and complete information is available
Germans are generally very gründig (thorough). They prepare extensively for their vacation. They do this by looking up, among other things, information about your park facilities, cottages/campsites, and the surroundings.
This often has to do with Unsicherheitsvermeidung (fear of uncertainty): Germans want to know what to expect. It is therefore important to mention on your website, for example, what can be found in the holiday home, but also if there are any extra costs involved. This fear of uncertainty also means that your German guests do not like changes. For example, if you do have a slightly larger campsite available where they can also stay upon arrival, there is a good chance they will reject it because "that was not the agreement."
Let's get started!
Besides the above-mentioned necessary basics, we are also happy to help you take the next steps to attract more German guests. Think of:
- Better findability in German-language search engines such as Google and Bing.
- Advertisements specifically targeted at the German market. Not only translated, but really written for your target audience.
- Social media for your German-language channels. On Facebook, you can very easily post your messages bilingually. This way, Dutch and Germans can read the same message in their native language. You will see that this results in more interaction with potential German guests.
- Contact German-speaking influencers to promote your products or recreation park in Germany.
- Email marketing: we not only write your Dutch newsletters but also your German newsletters!
Tommy Booking Support
The booking system for your recreation business. We work closely with Tommy Booking Support and even share the same office in Veenendaal!
Enormail
Enormail is an email marketing program with which we create catchy, fun and original newsletters.
Hiswa Recron
Prosuco is a Recron knowledge partner. Together with Recron, we gladly share our knowledge and proactively use it for all Recron members. This way, we advance the recreation industry together!
Official Google partner
We are Google Partner.
Leadinfo
Online marketing
Increase traffic to your own website by deploying a nice online mix. What are you currently doing in the areas of SEA, SEO, social media, email marketing, and automation?