Online marketing for the German market?

Why would you want to specifically attract German guests?

Doesn't that mean I'll just spend more time and money because all marketing is done in both Dutch & German? Not entirely! You will indeed need to invest extra in the first few weeks, but in the end, it will pay off greatly.

Moreover, we handle your budget carefully and ensure that your investment is recouped. Of course, we regularly discuss the progress of the German-language marketing. Are opportunities in automation being missed? Can other target groups be tapped on social media? We believe optimization is endless.

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The Netherlands is a popular holiday destination

There are many reasons why German guests are very attractive to you as the owner of a recreational park in the Netherlands. Firstly, the Netherlands is already a popular holiday destination for our eastern neighbors. They like going to the coast, but also to the Veluwe, Achterhoek and Limburg. There is a good chance that many Germans are already coming to your region! This is positive for you, because it means you can relatively easily reach many potential German guests. After all, they are already looking for a holiday home or camping spot in your area. They just haven't heard of you yet... Time to change that!

How do you make this change?

Receive more guests outside the peak season

Besides the intent already being there, holiday periods in Germany occur at different times than in the Netherlands. This means you can still get many German guests outside the Dutch peak season and thus fill your park or campsite even during less popular periods.

Besides the German peak season being different, Germans like to plan a short holiday. Preferably not too far away. That makes a neighboring country like the Netherlands extra attractive! With about 80 million inhabitants, Germany offers you a huge number of potential customers. Of course, you can't accommodate them all at once, but a portion of them will certainly want to stay at your recreational park. But how do you achieve that?

Get to know your potential German guests

First of all, it's important to get to know your German target audience well. We can help you with that by conducting a target audience analysis for you. This way, you know exactly what kind of customers your recreational park attracts and through which channels you can reach them. Additionally, it's also useful to know some general facts about German holidaymakers.

Communicate in German

Perhaps a no-brainer, but many Germans are less proficient in English than we Dutch are. Among the youth, this difference is hardly noticeable, but it is strongly discouraged to present your website in English. A special German-language version is not only more customer-friendly, but it also ensures that potential German guests understand exactly what you want to say.

At Prosuco, we help you set up such a German-language variant and, of course, with translating all relevant information. Together with our partners from 3w Media, we build a clear website with a professional appearance. Within that website, visitors can then switch between Dutch or German. Are other languages important for your recreational park? Then we will, of course, add those as well.

Ensure clear and complete information is available

Germans are generally very gründig (thorough). They extensively prepare for their vacation. They do this by, among other things, searching for information about your park facilities, cottages/campsites, and the surroundings.

This often relates to Unsicherheitsvermeidung (fear of uncertainty): Germans want to know what to expect. It is therefore important, for example, to mention on your website what can be found in the holiday home, but also if there are any additional costs involved. This fear of uncertainty also means that your German guests do not like changes. For example, do you still have a slightly larger campsite free, where they can also stay upon arrival? There’s a good chance they will reject it because "that was not the agreement."

Let's get started!

Besides the necessary basics mentioned above, we are also happy to help you take the next steps to attract more German guests. Think of:

Better findability in German-language search engines such as Google and Bing.
Advertisements specifically aimed at the German market. Not only translated but also truly written for your target audience.
Social media for your German-language channels. On Facebook, you can easily post your messages bilingually. This way, Dutch and Germans can read the same message in their native language. You will see that this gives you more interaction with potential German guests.
Contact German-speaking influencers to promote your products or recreational park in Germany.
Email marketing: we write not only your Dutch but also your German newsletters!