Manual weekly update

Curious about exactly what is in the weekly update? Read more information about all components on this page.

Purchase revenue: This amount represents the total income from sales generated within a specific period.
Transactions: This is the number of completed purchases or bookings on the website
Average purchase revenue: This number shows the average amount spent per transaction.
Average revenue per user: This amount indicates how much each user has contributed on average to the revenue
Conversion rate: This percentage shows how many of the website visitors actually made a purchase.

For each statistic, a comparison is also made with the performance of the previous year, to observe growth or decline.

Direct: Visitors who navigate directly to the website by typing the web address.
Organic Search: Visitors who find the website through a search engine such as Google, without clicking on an advertisement.
Referral: Visitors who come via another website. For example, when the ANWB website links to the site.
Social: Visitors coming from social media.
Email: Visitors who arrive on the site via a newsletter or other email.
Paid Search: Visitors who come to the site through paid advertisements in search engines.
Other Advertising: Visitors coming through other paid advertising channels, such as banners or sponsored content.
Cross-Network: This refers to traffic originating from advertising campaigns running across multiple networks or platforms, such as a combination of social media, search engines, and other digital channels.
Unassigned: This channel includes visitors whose source is unclear or cannot be attributed to a specific channel due to missing or incomplete data.
Organic Video: These are visitors who come through organic (unpaid) video content, such as videos on platforms like YouTube leading to the website.
Display: This channel includes visitors coming from display ads, such as banners or other visual ads on websites and apps.