Newsletters

Dsc09978 lr

A new guest can cost you tens of euros in advertising. A returning guest? That costs you just one good email. Email marketing is one of the most underestimated channels, but perhaps the most profitable.

A clever way to reach an already interested audience, with the right message at the right time.

Why email marketing

From a list of addresses to structural revenue

You probably have thousands of email addresses of guests who have booked with you. Satisfied guests who have had a great holiday. They are worth their weight in gold. But if you don’t keep in touch, they forget you. And next year they book somewhere else.

Email marketing is about keeping in contact with people who already know you. Persuading them to come back at the right moment. This can be done in many ways: a last-minute deal, focusing on early booking, a special announcement, a new accommodation, or fun information about your park.
The great thing? These people already know you, trust you, and have already proven they want to book with you. The threshold to book again is low. Much lower than convincing someone for the first time via, for example, Google Ads.

Smart campaigns at the right moment

Email marketing for leisure is not about "sending a monthly newsletter". It’s about the right message, to the right people, at the right time. That requires segmentation, timing, and strong content. Think of return campaigns, news, last-minute deals, and exclusive discounts.

Newsletters can strengthen loyalty. The great thing: loyal guests not only come back themselves, but they also bring their friends.

Your corporate identity, your message, your guests

We work with Enormail for sending and managing campaigns. This system integrates seamlessly with Tommy Booking Support for your guest addresses and booking data. That means we can see exactly who booked when, and build smart campaigns based on that. Every email we send is fully in your corporate identity. No standard templates, but ones that really come from your park. With your logo, your colors, and the right tone of voice. Also very important: we measure everything. Open rates, click rates, and especially: how many bookings it generates. That way we know exactly which campaigns work and where we should invest more.

The advantages

  • High ROI
    Sending an email is quick. It's a good and relatively inexpensive way to reach a loyal target group. Especially compared to paid advertisements.

  • Immediate results
    Send a last-minute promotion on Monday, see the bookings come in on Tuesday. Email is immediate and measurable.

  • Full control
    Your guests, your data, your channel. No dependence on platforms like Google or Facebook.

  • Personal approach
    Segment the right target group. That way every email is relevant.

  • Fully in your corporate identity
    Emails that fully match your wishes.

Ready to get more out of your guest list?

Starting with email marketing or wanting to achieve better results with your current campaigns? We are happy to think along with you. From strategy to execution, from content to analysis.