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Newsletters
A new guest can cost you tens of euros in ads. A returning guest? That costs you just one good email. Email marketing is one of the most underrated channels, but perhaps the most profitable.
A clever way to reach an already interested audience, with the right message at the right time.
Why email marketing
From address list to structural revenue
You probably have thousands of email addresses of guests who have booked with you. Satisfied guests who had a great vacation. They are worth their weight in gold. But if you don’t reach out to them, they will forget you. And they will book somewhere else next year.
Email marketing is about staying in touch with people who already know you. Enticing them to return at the right moment. That can be done in many ways: a last-minute deal, a focus on early booking, a special announcement, a new accommodation, or fun information about your park.
The best part? These people already know you, already trust you, and have already proven they want to book with you. The barrier to book again is low. Much lower than convincing someone for the first time through, for example, Google Ads.
Smart campaigns at the right time
Email marketing for leisure is not about "sending a monthly newsletter." It’s about the right message, to the right people, at the right time. That requires segmentation, timing, and strong content. Think of return campaigns, news updates, last-minute deals, and exclusive discounts.
Newsletters can strengthen loyalty. The best part: loyal guests not only come back themselves, they also bring their friends along.
Your house style, your message, your guests
We work with Enormail for sending and managing campaigns. This system seamlessly connects with Tommy Booking Support for your guest addresses and booking data. This means we can see exactly who booked when, and build smart campaigns based on that. Every email we send is fully in your house style. No standard templates, but truly coming from your park. With your logo, your colors, and the right tone of voice. Also very important: we measure everything. Open rates, click rates, and especially: how many bookings it generates. This way we know exactly which campaigns work and where we should focus more.
THE ADVANTAGES
- High ROI
Sending an email is quick. It is a good and relatively inexpensive way to reach a loyal target audience. Especially compared to paid advertisements. - Immediate results
Send a last-minute deal on Monday, see bookings come in on Tuesday. Email is immediate and measurable. - Full control
Your guests, your data, your channel. No dependence on platforms like Google or Facebook. - Personal approach
Segment for the right target audience. This makes every email relevant. - Fully in your house style
Emails that fully match your wishes.
Ready to get more out of your guest database?
Starting with email marketing or wanting better results with your current campaigns? We are happy to think along with you. From strategy to execution, from content to analysis.