Marketing for campsites

Prosuco: #1 marketing agency in the recreation industry!

Marketing camping

How do you know if you have chosen the right marketing strategy for your own campsite? Or perhaps you haven't thought at all about the proper use of marketing tools? Then you are at the right place with Prosuco.

We have years of experience as marketing specialists in the recreation industry and are happy to think along with you about the best marketing for your campsite.  

View our expertises

The best marketing for campsites and holiday parks?

Many recreation companies, including various campsites and bungalow parks, have gone before you. The entire Prosuco team specializes in the recreation industry and knows the ropes when it comes to applying online marketing, such as SEO, SEA, social media marketing, and email marketing. We can also perfectly tell you what the best approach is for your campsite.

The importance of (online) marketing 

The time when as a campsite owner you could suffice with an ad in the right section of the ANWB Kampioen is a thing of the past. Your online visibility for all consumers looking for a holiday experience at your campsite depends entirely on the proper use of the optimal (online) marketing mix.

Sometimes using the right tools is also a matter of 'trial & error.' The good thing nowadays is that everything can be measured.

And measuring is knowing: which online channels generate the most visitors, but also which channels provide the best results when it comes to bookings.

How the right deployment of your marketing contributes to the result for your campsite?

Using the right marketing channels for your campsite may not be rocket science, but it is essential: how and with what budget you invest your own marketing budget determines the best result.

Experience of a campsite owner:

"I got in touch with Prosuco through various contacts; I was looking for someone knowledgeable about Facebook to help me set up a campaign. I was helped quickly and expertly, at a very fair rate.

Furthermore, they immediately thought along with me, and I noticed that Prosuco was not just any marketing agency but truly understood what was happening at my campsite and the challenges I face during and outside the season.

I myself invited Prosuco for a consultation... that was 6 years ago now. Since then, I notice that with Prosuco's support I achieve great results: more visitors on my website, more bookings, more revenue... I am happy with the way we collaborate and experience Prosuco as a true marketing specialist for my campsite."

Mr. Bastiaansen

Owner Camping Pareltje in 't Zand

The 5 best tips for marketing your campsite

  1. Measuring is knowing
    A no-brainer, but an important one. Only by actually measuring marketing efforts (what it costs, what it yields) do you gain factual insight into the use of resources.

  2. Make choices
    You cannot reach 17 million Dutch people. Nor all families with children. So make choices when determining your target groups.

  3. cherish your own guests
    Because your guest is an important ambassador and a 'cheap' advertising tool.

  4. Dare 
    You are an entrepreneur and not without reason. Look beyond the beaten paths for surprising and original actions to entertain and surprise your guests (éand yourself). 

  5. Be (a little) old-fashioned
    Because sometimes a brochure is not so bad. Or a card by post. And here too: measuring is knowing!

What do we do?

What can we do for you? Well, you can safely see us as a full-service marketing agency. We can take care of all your marketing so you can focus on the campsite and everything that comes with it. For example, we can take over your email marketing . Sending newsletters has several major advantages. It is:

  • Customizable
  • Well measurable
  • Easy to target to audiences
  • Reliable
  • Cheap and sustainable

Marketing camping prosuco

In short, with email marketing you can reach many people at a low cost. And these people have all had some interaction with your website or campsite before. So you get noticed again.

What else do we do

Of course, we can do much more than newsletter marketing. For example, we set up SEO (Search Engine Optimization) projects that make you easily found on Google (and other search engines) using keywords applicable to your campsite. We also work on Google Ads. This ensures that you are always ranked as high as possible on Google within the available budget. 

No marketing without social media

Of course, we also handle social media. There is no marketing for the campsite without optimal use of social media channels. Whether it’s Facebook, Instagram, or even Pinterest: we take over your social media and ensure that guests stay informed about everything happening on the campsite/ 

More than marketing

But did you know we don’t just do online marketing? For example, we can also give your website a makeover or even design and build a new website for you. We look not only at the website but also at, for instance, the campsite’s corporate identity. Is it due for an update? Then we’ll work together on a new design. The same applies to the logo. You can come to us with all your wishes.