Why deploy email marketing by Prosuco?

Sending newsletters is a must in the leisure industry; it is the way to keep guests involved with your resort, campsite or brand. In addition, the costs are relatively low compared to what it can deliver. Thanks to the measurability of our system and the link with Google Analytics, we can see exactly what a mailing has yielded in a specific period. Think of clicks, number of times opened, through which medium and number of transactions.

We think about the planning and subject of your newsletter subscription beforehand. With or without your input, we will create a dazzling newsletter. We always have your approval before sending. After approval, we plan the newsletter for sending. Then we wait for the results... exciting! Two weeks after a mailing we send extensive feedback on the measured results. The average opening percentage of our customers is around 40%, so you can calculate how many people will see your newsletter with X number of recipients.

E-mail marketing system capabilities

The first important things to consider are the subject line and subtitle of a newsletter. We make sure it is always comprehensive and attractive to want to open.

Our system's formatting features allow you to create a newsletter entirely according to your corporate identity. This contributes to good recognition for all openers!

In terms of content (number of columns, headings, text, buttons, images and videos), together we choose either the same structure each time or a varying structure each time.

For example, you can deploy newsletters:

• To highlight a camping spot or accommodation
• To promote an action (code)
• To bring changes or news
• To introduce people to staff members
• To generate traffic to certain website pages
• To give a year-end greeting

Are there first names in your mailing list(s)? Then it is wise to address them directly, such as 'Dear '. This makes a recipient feel special and increases your chances of a higher opening rate. When your newsletter is used to inform, general addressing with 'you' or 'your' is more appropriate. In general, it is best to use personal communication in a mailing. People do not like to be addressed as a potential customer.

Would you still like to try to reach non-openers of your newsletter again? Then there is a handy possibility. We can always make a follow-up mail of an 'old' newsletter. This new mail is then automatically sent to all non-openers.

Generate newsletter subscriptions

But how do I generate newsletter sign-ups? Your website is perfect for that. We place a subscription form on the website, linked to the mail program. It is then important to give people a good reason to subscribe, so communicate that on the website. For example, give a discount when people sign up or indicate that you will always be the first to receive offers and news when you do so.

Also good to know is that we work with the contact list AVG/GDPR proof. So your data is always safe (within the Netherlands)!

Subscription forms

We offer two types of subscriptions within our email marketing system. The standard variant allows you to have up to 2,500 contacts in your mailing lists and the additional variant up to 10,000 contacts.

Want to know more about our prices and options? And curious how many newsletters we advise your (recreation) business to receive per year?

Contact us